Club Crackers And Butter Wines Invite Fans To Win The Ultimate Napa Getaway

CHICAGO — Club® Crackers and Butter Wines® are reuniting for their second collaboration with the launch of the Club Crackers x Butter Wines Sweepstakes: a chance to win a Napa getaway prize package highlighting this fan-favorite pairing. Following the sold-out success of their 2023 partnership, Club® Crackers and Butter Wines® are teaming up once again for an in-store activation that puts them side by side on shelves, bringing flaky, buttery Club Crackers next to rich, creamy Butter Chardonnay.

Enter for a Chance to Win a Butter Napa Getaway with Your Club
Enter for a Chance to Win a Butter Napa Getaway with Your Club

One grand prize winner and three guests will receive roundtrip airfare, a luxury hotel stay in Napa Valley, a build-your-own charcuterie class starring Butter Wines and Club Crackers at the JaM Cellars Wine & Music Studio, and a private chef-led four-course dinner with Club Crackers integrated into every bite and paired with a Butter Wine. The prize package also includes an exclusive collection of limited-edition Club x Butter merchandise to commemorate the trip long after the weekend ends.

The reunion of the two brands builds on the overwhelming response to their first partnership in 2023. Together, Club and Butter introduced Club x Butter Chardonnay Minis, a first-of-its-kind, wine-infused innovation that paired light, crispy Club Minis with melt-in-your-mouth Butter Chardonnay. Available for a limited time in the Ultimate Butter Box, the crackers were an instant hit: boxes sold out every day of the first week and sold out completely before the campaign ended.

“After seeing such a positive response to our previous collaboration with Butter Wines, we knew we wanted to find another way to bring the best of both brands to fans,” said Carrie Foose, Director of Brand Marketing for Club Crackers. “This sweepstakes is the next evolution of that relationship, creating a one-of-a-kind experience inspired by everything people love about Club.”

Crackers and wine are a classic pairing consumers already reach for—adults ages 35–44 are 30% more likely to enjoy the two together1—and this retail partnership brings the duo directly in front of shoppers looking for both. Butter Chardonnay is the #1 best-selling premium Chardonnay SKU in the U.S.,2 and Club® Extra Buttery, the brand’s newest permanent offering, delivers an even richer buttery flavor with the same light, flaky texture fans have loved for generations. Whether planning a night at home or hosting a girls’ night, the two products are now side by side, making them easy to grab in a single trip.

“There’s nothing I love more than good wine, great snacks, and the people you share them with. That’s the whole idea behind Butter,” said Michele Truchard, co-founder of Butter Wines. “It pairs so well with Club Crackers, whether it’s book club, game night or throwing together a last-minute happy hour.”

Consumers who purchase one participating box of Club® Crackers between July 1 and November 20, 2026, can upload their receipt for a chance to win by visiting ClubCrackers.com/ButterNapaWeekend. Receipts must be submitted by November 27, 2026, and participants must be 21 years of age or older at the time of entry. See full rules for No Purchase Necessary entry.