Celebrity Cheese Unveils Fresh Brand Identity and Introduces Spreadables: A New Line of Cow’s Milk Cheeses

Elizabeth, NJ — After more than two decades as a beloved staple in the specialty cheese aisle, Celebrity is entering an exciting new chapter. The brand has unveiled a refreshed visual identity that leans into a fun, approachable, and slightly sassy personality, blending retro-inspired colors with a cool, confident “celebrity” attitude.

The redesign, crafted by Senior Graphic Designer Kathy Orbe, reflects a brand that is comfortable in its own skin—bold, joyful, and built to support both longstanding favorites and innovations still to come.

Among those innovations is Celebrity Spreadables, an exciting new line that marks the brand’s first entry into cow’s milk cheeses. This expansion represents a significant step in Celebrity’s evolution as it continues to innovate across the specialty deli while staying true to its vibrant, flavor-forward identity.

Four Distinctive Flavors Crafted for Everyday Creativity The Celebrity Spreadables collection features four flavors that celebrate both classic and contemporary tastes:

-Garlic & Herb: Bright, savory, and irresistibly aromatic, this classic herb blend is creamy, comforting, and endlessly versatile.

-Shallot & Chive: A sophisticated twist on an everyday favorite, delivering subtle sweetness from shallots balanced with garden-fresh chives.

-Fig & Honey: Smooth and subtly sweet, combining luscious fig with golden honey for a luxurious bite.

-Apple & Cinnamon: Warm, nostalgic, and surprisingly refined.

“Our brand has always been defined by playful creativity and unapologetic flavor, ” said Rosalie Marfuggi, Director of Business Development for Gellert Global Group. “Expanding into cow’s milk cheeses allows us to dream even bigger. These spreadable cheeses are creamy, approachable, and crafted for people who want to elevate everyday meals with something unexpected. ”

Celebrity Spreadables will begin rolling out to retailers across North America this season.