Cheese maker Castello has brought Man V. Food star and professional gorger Adam Richman to Australia to promote the taste of blue cheese on burgers.
The cheese maker has anchored the launch of its Burger Blue line with appearances by the gourmand who made his name travelling America in search of the most outrageous “big food” offerings and then submitting himself to eating challenges.
Richman has been flown out to make a number of media appearances as part of the campaign which will also see the Burger Blue line promoted through live feed tutorials on Facebook.
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