NEW JERSEY – As Castello®, a top Blue cheese brand, launches its new name and label in stores this month, it will do so in grand style, with an exciting sweepstakes nationwide. Shoppers are invited to celebrate the official name change from Rosenborg® to Castello® by entering to win one of 5 of the brand-new iPad 2® or one of 10 sets of beautiful Orrefors® crystal glassware, with a signature blue drop. The promotion will launch in stores on May 1, and the sweepstakes will be open for online entry through the end of June.
America’s No. 1 imported blue cheese, and winner of 33 worldwide awards for taste and quality, will be transitioning its name to Castello®. The new packaging for the Rosenborg® line of blue cheeses, including the Traditional Danish Blue and Extra Creamy Danish Blue in the signature tablepacks, will now hit stores with a regal new logo. The prize-winning cheese inside will not change.
Castello® is owned by Arla Foods, Inc., based in Denmark with production facilities in Michigan and Wisconsin. Castello-Rosenborg® products have been rated time and again for their superior taste and quality.
Go to www.CastelloCheeseUSA.com to enter the sweepstakes and for more information.
Source: Castello
