Buffalo, NY – Buffalo-based integrated marketing communications firm Travers Collins has been named agency-of-record by Battistoni Italian Specialty Meats, headquartered at 81 Dingens St. in Buffalo.
Travers Collins will work to promote and reposition the Battistoni brand, which was founded by Umberto Battistoni in 1931 as Bison Products Co.
“We are excited to partner with Travers Collins to refresh brand awareness for our entire line of high quality, specialty Italian meat products,” said Eric Naber, owner and president of Battistoni. “We have had a loyal following across Western New York for 80 years and are looking forward to serving the next generation of customers and expand market reach.”
“We will draw on the combined expertise in advertising, public relations and interactive marketing to provide smart, creative thinking to enhance the Battistoni brand,” said Robert Travers, Principal at Travers Collins.
Battistoni produces a variety of original recipe meats including: pepperoni, salami and capocollo under the Battistoni label, as well as private brands sold by supermarkets and food service companies. The company also offers a line of chorizos under the Del Oro brand.
The Battistoni family sold the company to Rich Products Corp. in 2005 and Mr. Naber’s Buffalo-based Providential Foods, Inc. purchased the brand from Rich in 2010, retaining the Battistoni name, the company’s workforce and long-time Dingens Street production facility.
Headquartered at the Larkin at Exchange Building, Travers Collins (www.traverscollins.com) is one of Buffalo-Niagara's largest locally owned and operated marketing communications firms, employing a staff of 40. Founded in 1995, the firm is a member of the Worldcom Public Relations Group, the world's largest network of independent public relations firms, as well as one of the leading networks of advertising agencies, the Transworld Advertising Agency Network (TAAN).
Battistoni Italian Specialty Meats, headquartered at 81 Dingens St. in Buffalo, NY, is a privately-held company owned by Buffalo-based Providential Foods, Inc. Founded by the Battistoni family in 1931, it is one of New York’s only processors and manufacturers of authentic Italian salami, capocolla and pepperoni, as well as authentic chorizo under the Del Oro brand. All products are certified gluten free. The rapidly expanding company provides products to retail and wholesale customers throughout New York, Pennsylvania, New Jersey, Ohio, Michigan and Illinois. For more information: www.battistonibrand.com.
Source: Battistoni Italian Specialty Meats
