DENVER—34 Degrees, makers of light, crunchy crisps ideal for entertaining and snacking, today announced it will debut Snaps, a delicious new flavor-forward line of baked chickpea snacking thins, at Natural Products Expo West 2020. Available in three savory varieties including Sea Salt, Everything and Umami, Snaps deliver a unique new snacking experience that’s naturally gluten free through the use of steamed chickpea flour. Attendees of the show will be the first to taste and experience the new snacks at booth #N1038.
34 Degrees’ second snacking line behind Sweet Crisps, savory Snaps are a delightfully light and crunchy standalone snack – a mouthwatering alternative to traditional chips or pretzels. Each crisp is lightly coated with seasoning on the outside for a bold and satisfying bite. The baked chickpea thins serve up three grams of protein per serving and are naturally gluten free as well as GMO, dairy and nut free. 34 Degrees Snaps are baked with simple ingredients including steamed chickpea flour, making them an allergen-friendly snack option.
“We wanted to create a whole new snacking experience with Snaps,” said Craig Lieberman, founder and president of 34 Degrees. “Our original entertaining line was designed to be paired with and complement other ingredients, so the herbs and spices we use are baked directly into the crisps to impart a subtle flavor that won’t overpower the pairing. However, Snaps are bursting with flavors specific for snacking. For example, Umami is a tsunami of deliciousness including savory, sweet and spicy notes. We’re confident consumers will love Snaps by the handful whether at tailgates, BBQs or just to fulfill everyday cravings for something light, crispy and delicious.”
To unify the portfolio, all 34 Degrees products including the original entertaining crackers, Sweet Crisps, and now Snaps, feature the same iconic shape and globally-inspired stamp people have come to identify the brand by.
In November 2019, 34 Degrees also launched its first gluten-free entertaining crisp, Original Gluten Free Crisps, an ideal base for chef-inspired appetizers and companion to dips, meats and cheeses. Available at select Whole Foods Markets, the plant-based, non-GMO crisps are the only premium chickpea-based, gluten-free crisp on the market.
34 Degrees Snaps will be available starting in April and packaged in resealable 3.2oz pouches with a suggested retail price of $3.99. For more information, please visit 34-degrees.com.
ABOUT 34 DEGREES
Headquartered in Denver, Colo., 34 Degrees is the crafter of deliciously light and crunchy entertaining and snacking crackers. The company was founded by successful restaurateur and global food explorer, Craig Lieberman, after he discovered a uniquely thin cracker while traveling in Australia. The experience inspired him to create his own irresistibly crunchy crisps, which he lovingly named after the latitude of Sydney – 34 Degrees. Made with only a handful of premium quality, simple ingredients, the company now offers a line of versatile savory entertaining crisps in seven flavors, four sweet snackable Sweet Crisps flavors, and three bold new Snaps snacking flavors including Sea Salt, Everything and Umami. 34 Degrees Crisps are available in the deli departments of retailers throughout the U.S. and Canada, including: Whole Foods Market, Kroger, Walmart, Publix, Sprouts, Target, Meijer, Wegmans, Safeway, Albertsons, King Soopers and more.
34 Degrees donates 1% of all the crisps it bakes to causes that fight hunger. The more you snack, the more it gives back. To learn more about the mission, community giving and creative recipes, visit 34-degrees.com. Or, for real-time conversations, visit Facebook and Instagram.
