From Canada’s #1 selling dairy free cream cheese brand* comes a new whippable, spreadable and bakeable dairy free cream cheese block.
TORONTO — There’s a new kid on the block and it lives up to the hype. Meet Violife®’s 100% dairy free Creamy Block, the first-ever dairy free cream cheese block to be sold in Canada. The new Creamy Block can be whipped, spread and even baked, meaning Canadians can finally indulge in their favourite cream cheese recipes without the dairy. Creamy Block is currently available at retailers across the country, including Save-On-Foods and Longo’s, and will continue to be rolled out throughout the summer across select Loblaws banner stores.
“Cream cheese has made its way into so many dishes that Canadians know and love – baked into cheesecake, schmeared on Montréal-style bagels, and even rolled into sushi – and our new Creamy Block is dropping the mic to a perfect dairy free alternative to cream cheese for your timeless recipes,” says Meryem Leyoussi, Commercial & Brand Lead, Violife Canada. “The new Creamy Block has the craveable richness and tang of traditional cream cheese, and a velvety, smooth mouthfeel but no dairy. We can’t wait for Canadians to unlock all of Creamy Block’s delicious possibilities, whether it’s roasted into a creamy pasta bake or whipped into delicious savoury dips for barbecues and picnics.” Bake it, spread it, or whip it, there’s no denying Creamy Block’s irresistible taste and all of the ways you can enjoy this dairy free trailblazer.
New Kid On The Block
The new Violife Creamy Block is a no-brainer addition to your summer menu to make jaws drop and tongues wag. To celebrate, Violife is putting the “Block” in summer block parties with a feast for the senses at street fairs and festivals across the country. Throughout the summer, festivalgoers can explore the Violife difference at the summer’s hottest street parties, including:
- Crescent St. Grand Prix (Montreal, QC) – June 6-9, 2024
- Khatsahlano Street Party (Vancouver, BC) – July 6, 2024
- Salsa on St. Clair (Toronto, ON) – July 6-7, 2024
- Beaches Streetfest (Toronto, ON) – July 25-27, 2024
- Punchbowl Fest (Vancouver, BC) – July 27, 2024
- Rosé Disco (Vancouver, BC) – July 28, 2024
- Taco Fest (Toronto, ON) – August 9-11, 2024
The new Creamy Block joins Violife’s portfolio of best-selling Mature Cheddar Style Slices, Cheddar Style Shreds, Mozzarella Style Shreds, Smoked Provolone Style Slices, and Feta Style dairy free offerings, which are each known to be as delicious as they are versatile. Violife has created products that take culinary creations to the next level and that everyone at the table can enjoy, no matter dietary or lifestyle choices.
About Violife
Violife is a leading brand dedicated to crafting delicious, high-quality, plant-based alternatives to dairy products. Committed to innovation and taste, Violife’s range of dairy free cheeses and spreads offers a delectable experience without compromising on taste or texture. With a mission to revolutionize the plant-based food industry, Violife continues to push boundaries and delight taste buds worldwide.
Today the Violife dairy free product range in Canada includes these 12 flavours and formats:
Shreds – Cheddar Style, Mozzarella Style and Tex-Mex Style
Slices – Cheddar Style, Mature Cheddar Style, and Smoked Provolone Style
Cream Cheese Alternative – Creamy Original, Creamy with Chives, Creamy Block
Wedge – Parmesan Style
Block – Feta Style, Mediterranean “Grill Me”
The Violife collection of delicious alternatives to cheese are free from dairy, nuts, soy and gluten, and are made using non-GMO ingredients and plant-based oils. A selection of Violife products can be found across Canada at major grocery retailers, natural/specialty stores, and vegan shops, with suggested retail product pricing ranging from Cdn $5.99 to Cdn $7.99 per package.
To learn more about Violife, please visit https://www.violife.com/en-ca and check out @violifeca on Instagram for recipe inspiration – from dairy free dinners to delicious vegan desserts.
Social Media Handles:
Instagram: @violifeca and @violife_foods
TikTok: @violife_foods
About Upfield
Upfield, the future of great-tasting food, is the global leader in plant-based food, driving positive change for both people and the planet in four key categories: Butters and Spreads, Creams, Liquids and Cheese. Upfield’s iconic brands – including Flora, Becel + ProActiv, Rama, Country Crock, BlueBand and Violife – as well as dozens of local jewels, are well recognized and enjoyed by consumers the world over. Upfield’s investment in R&D allows it to constantly push boundaries, with more than 150 Upfield food scientists and specialists working at its state-of-the-art Wageningen Food Science Centre in the Netherlands. Upfield’s brands are made in 14 wholly-owned manufacturing sites and shared across 90 countries. Upfield’s purpose – to make people healthier and happier, with nutritious and delicious, natural, plant-based food that is good for you and for our planet – is at the heart of every decision it makes. In Canada, Upfield is headquartered in Toronto, Ontario, with a manufacturing facility in Brantford, Ontario. For more information, visit https://www.upfield.com.
*Nielsen, Canadian Dollar & Unit Sales of Alt Cheese, latest 52 weeks, week ending 04/20/2024. Violife® dairy free cream cheese: 25.4% Dollar share, 24.8% unit share of sales in the category.
