Vermont Creamery Cultured Butter Tastes Better, and its New Packaging Shows It
August 18, 2025 | 3 min to read
Vermont Creamery has relaunched its retail cultured butter line with new packaging that emphasizes flavor and quality. This redesign aims to position the butter as a premium product, reflecting its European-inspired manufacturing process. Since its inception, Vermont Creamery has focused on high-quality, cultured butter that stands out for its taste, earning numerous awards. The relaunch, supported by a national marketing campaign, highlights the butter’s unique flavor profile and culinary versatility, appealing to today’s discerning consumers.
Websterville, VT — Vermont Creamery announced the relaunch of its retail cultured butter line, featuring newly designed packaging that delivers a clear visual message: this is butter for people who care deeply about flavor and food. The new packaging began appearing on shelves in mid-July and will be fully rolled out across all retail channels in August.
The design overhaul reflects a focused strategic objective: to strengthen Vermont Creamery’s positioning as one of the best-tasting butters in the world, made in Vermont using methods inspired by traditional European butter making. Every detail of the packaging is intentional, from bold product photography to clear callouts on flavor and performance. The goal is to help consumers identify the butter as both premium and delicious.
“This is more than a packaging update. It’s an aesthetic strategy,” said Harry Kahn, General Manager at Vermont Creamery. “We took the butter people already love and gave it the tools to speak for itself. This design is clean, modern, and built to reflect the butter’s exceptional taste and culinary versatility. It stands out on shelf with clarity and confidence. It’s time for Vermont Creamery to do for butter what we’ve done for cheese and crème fraiche — Give US consumers products that taste better because they are made in the traditional European style.”
Taste Leads. The Package Proves It.
Cultured for 12 to 16 hours using time-honored methods and churned from fresh Vermont cream, Vermont Creamery cultured butter delivers the bold butter flavor and performance that today’s butter-savvy consumers are looking for. Culturing the butter gives the butter butterier flavor. In fact, once you’ve had cultured butter, other butters taste like less flavorful imitations of the real thing
Vermont Creamery butter got its start over 30 years ago, selling French-style cultured butter to top chefs in New York City and other major metropolitan areas, matching the quality and flavor they were used to getting only from imported butters. In the past ten years, Vermont Creamery butters have earned over 25 national and international dairy awards for exceptional taste and texture.
The new packaging is a physical representation of that taste. It showcases the butter’s culinary versatility across baking, cooking, and finishing applications and reflects confidence in both quality and usage.
The relaunch includes Sea Salt and Unsalted SKUs, now featuring clearer product differentiation, stronger flavor communication, and appetite-forward visuals. The updated format improves findability on shelf and strengthens the brand’s presence in the super-premium dairy set.
Supported by Consumer Insight. Built for the Cart.
Consumers are increasingly seeking high-quality ingredients with clean labels and real results. Additionally, as consumers prioritize domestically made products, Vermont Creamery butter is made in a traditional European style using milk from American farmers in Vermont. Vermont Creamery butter is uniquely positioned to meet this demand with a product that delivers consistent culinary performance and flavor depth. Cultured butter can hold up better than regular butter to heat and acid due to the culturing process. The culturing process not only develops a richer flavor but also adds a slight acidity that makes it perfect for pan sauces that are less likely to “break” while the European-level butterfat content gives it a silky, luxurious texture.
The relaunch will be supported by a national marketing campaign starting in August and continuing into 2026, with a strong focus on digital, social, and in-store placements. Campaign visuals will align closely with the new packaging system to reinforce brand recognition, while messaging will highlight seasonal uses, superior flavor, and local craftsmanship.
About Vermont Creamery
Founded in 1984 and B Corp Certified since 2014, Vermont Creamery is a pioneer of American artisan cheese. Its suite of goat cheese and cultured dairy products has earned hundreds of national and international awards. With a commitment to quality, sustainability, and supporting a vibrant network of family farms, Vermont Creamery continues to champion exceptional food made with care. The Creamery is an independently operated subsidiary of farmer-owned Land O’Lakes, Inc. Learn more at www.vermontcreamery.com.