SYRACUSE, N.Y. – Highlighting family, tradition and sustainable food production is the goal of American Dairy Association North East’s weekly video series, “This American Dairy Farmer,” that launched on National Farmers Day, Oct. 12. The series is available on the ADA North East Facebook page.
“Connecting consumers with dairy farmers who are producing affordable, nutrient-rich dairy products is critical to increasing dairy sales, which is the purpose of this video series,” said ADA North East CEO Rick Naczi. “More and more, people make food purchasing decisions based on production practices so we’re sharing the faces of farmers who are committed to providing a safe, delicious and sustainable product.”
The first episode “From Waste to Watts,” was filmed at Noblehurst Farms in Linwood, N.Y., about the Noble and Klapper families.
“It’s important for people to feel good about where their food comes from and about the people who make it,” said Chris Noble.
The families built the business that not only includes the dairy farm, but a recycling facility that generates renewable energy from food wastes. Noblehurst keeps 200 tons of food waste out of landfills each week – reducing greenhouse gas emissions while creating enough clean renewable energy to power their farm and homes in their community.
New episodes of This American Dairy Farmer will be launched weekly on the ADA North East Facebook page through the end of the year. In addition to showing modern technology on dairy farms, future episodes feature personal stories about farmers. From a family that has shown prized cattle at the New York State Fair for 100 years, to sisters with 700,000 social media followers, to a start-up “Butter Meat Company” run by an innovative millennial couple, “This American Dairy Farmer” will connect viewers to the passion of the people who produce their food.
Photo caption: Chris Noble of Noblehurst Farm in Linwood, N.Y., is featured in the video series of American Dairy Association North East’s “This American Dairy Farmer.”
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.
