Silk is launching its largest campaign ever to raise awareness for the DanoneWave-owned brand of almond milk, coconut milk, cashew milk, soy milk, creamers and dairy-free yogurt products.
This is the first time Silk has worked with NBC during the Olympics, as well as the U.S. Figure Skating team.
Developed with agency Fallon Minneapolis, the "Progress is Perfection" creative is intended to celebrate little moments in life. "Most people will never reach perfection, and the pressure to strive for perfection is unnecessary," says an agency spokesperson. "Instead, progress is Silk’s perfection and should be yours, too."
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