When was the last time you drank a glass of milk?
For plenty of Americans, the answer is: a long time ago.
Despite the popularity of “Got Milk?” ads that began running in the mid-1990s, followed in 2014 by “Milk Life,” the dairy beverage is on the decline.
Milk sales have fallen for years as many people are consuming less milk for a variety of reasons. Some are cutting back on animal products, or eliminating them from their diets altogether, turning instead to alternatives like almond milk, oat milk and soy milk. Others are still consuming dairy, but rather than drinking milk they’re eating foods such as cheese and yogurt.
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