Functionality of Ingredients: Building a Better Label Webinar Scheduled

The American Dairy Products Institute is scheduling a free webinar, Functionality of Ingredients: Building a Better Label.

The webinar is scheduled for Sept. 3 at 1:00 p.m. Eastern.

Nearly 3 in 4 consumers reconsider purchases after reviewing ingredient lists, and 83% say they read ingredient labels before buying. At the same time, only 16% trust health claims on packaging—often prompting shoppers to verify whether the ingredient statement actually supports those claims. Together, these data reinforce a growing “clean label” expectation: consumers want clarity, familiarity, and transparency in what they’re eating.

This free webinar will explore how food R&D teams can better serve consumers and increase purchase intent by replacing long, hard-to-understand ingredients with options that are more recognizable to shoppers. It will discuss consumers’ reasons, backed by the latest studies, and why R&D teams are looking for alternatives that may be easier to identify or interpret on a label.

In addition, you’ll hear about emerging research that suggests ingredient statements can shape trust and purchase intent independently of the Nutrition Facts panel. Simply seeing a specific ingredient listed may increase confidence and buying interest, signaling familiarity, nutrition, and simplicity.

Finally, we will discuss how protein affects consumers’ purchase intent beyond a nutritional decision: protein is a multifunctional ingredient that can support structure, stability, viscosity, and moisture retention across applications.

Learn more about the webinar here.