IRVINE, Calif. – Customers have been feeling (and tasting the love) for new Ehrmann’s MIXIM since February when the first six flavors were introduced at a Valentine’s-themed event, which started a love fest between the yogurt maker and its growing fan base. Since the launch, events throughout the Western US have attracted thousands of people, who were smitten by the heart-shaped container and its contents – creamy, smooth non-fat Greek yogurt, each with a perfectly paired combination of toppings to have their way with. Very soon, there will be even more to love.
Two fresh, new combinations of MIXIM, in its unique heart-shaped container with three chambers, will make their debut on shelves beginning in June and rolling out throughout the summer. The new flavors, as with the original line-up, include two “mix in” flavors, each great on its own, but better when paired together. Think fruit and chocolate, cookies and “milk” and a whiff of waffle.
The new flavors include: Maple Syrup with Waffle Pieces and Blueberry with Chocolate Chip Cookie Pieces.
“We are very connected with our customers in social media and from the beginning, they’ve asked for more flavors and more fun,” said Chris Solly, CEO of Ehrmann USA. “Customers have really responded to being able to customize their yogurt experience to their personal taste and we’re excited to continue introducing unique and innovative products.”
Original MIXIM flavors include Cherry and Chocolate Curls, Raspberry with Dark and White Chocolate Curls, Mango Pineapple with Coconut and Almonds, Strawberry and Granola; and Blackberry Pomegranate with Granola and Dried Fruits.
“Our fresh, fun, flavorful combinations offer something for everyone and every craving,” said Solly. “We’ve gone a bit ‘outside the cup’ with some of our new flavors. Whether you’re trying to bust breakfast boredom or looking for a satisfying snack, or even an indulgent dessert. We’re giving our customers a great tasting treat with all the benefits of yogurt and all the fun of playing with your food.”
Consumers eager for a taste of the new flavors will find them at Albertsons and Bashas locations in Arizona this month with additional availability at other stores in California through 2014. For coupons, special offers and promotions visit us at www.ehrmann-usa.com. Get social with MIXIM on Facebook (Facebook.com/EhrmannUSA), Twitter (Twitter.com/EhrmannUSA), Instagram (Instagram.com/EhrmannUSA) & Pinterest (Pinterest.com/EhrmannUSA).
All MIXIM flavors are made with natural ingredients and contain no preservatives and no artificial colors or flavorings. Each 5.3-oz MIXIM container is approximately 150 calories and are an excellent source of protein.
MIXIM is a proud partner of and contributor to The Children’s Heart Foundation www.childrensheartfoundation.org. For additional information visit (www.ehrmann-usa.com) or call 855-99-MIXIM (6-4946).
About Ehrmann USA
Ehrmann USA is the American subsidiary of a German dairy production company with nearly 100 years experience in the industry. Among the leading dairies in Europe, the Ehrmann family learned the craft of yogurt-making in Bavaria’s Oberschonegg in Allgau, Germany in 1929. For the US market, Ehrmann combined modern manufacturing techniques and a three-generations-old family recipe to create MIXIM new creamy Greek yogurt. The company remains an independent family enterprise that stands for quality, sustainability, and tradition.
Source: Ehrmann USA
