There are a few things in life that never fail to invoke a childlike joy in everyone, young and old — a mother’s hug, winning a raffle and … a tall glass of delicious chocolate milk. But one Boston startup thinks it’s time chocolate milk was redesigned for adults.
It may seem to fall under the, “if it ain’t broke, don’t fix it” category. Not according to the founders of Slate Milk, Josh Belinsky and Manny Lubin, who are working on a sleeker new option for adults.
Belinsky, who created a dorm-room company while at Northeastern University selling a caffeinated energy bar called ‘Eat Your Coffee,’ was quick to enumerate problems with the dairy industry and chocolate milk as sold in supermarkets – specifically, products’ taste, brand, lactose and sugar content in chocolate milk brands today.
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