TRACY, Calif. — The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the development of the California Dairy Innovation Center (CDIC), a collaborative effort to further product-oriented innovation and enhance productivity for California dairy.
The CDIC will feed dairy innovation efforts for the number one dairy state with collaborations between California dairy producers, processors, and universities.
“The ‘center’ is not a physical building or organization, but rather a cooperative effort to leverage the tremendous brain trust of our California colleges and universities as well as the California dairy industry as a whole to support our mutual goals,” said John Talbot, CEO of the CMAB.
The CMAB is currently in the recruitment process for a CDIC Director who will unite industry professionals to meet innovation goals, while providing vital leadership for the California dairy industry. The Director role will also include coordinating pre-competitive research projects, as well as educational trainings to meet these goals.
The Director will be a point of contact for researchers, educators, and business development representatives, as well as for processors interested in innovation efforts. This position will also serve as an advocate for the dairy community by promoting innovation, product development, and workforce support; in addition to implementing competitive advantages for the dairy industry.
California is the nation’s leading milk producer. It also produces more butter, ice cream and nonfat dry milk than any other state. The state is the second-largest producer of cheese and yogurt. California milk and dairy foods can be identified by the Real California Milk seal, which certifies they are made exclusively with sustainably produced milk from the state’s dairy farm families.
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About Real California Milk/California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest.
