The origin story of banana milkbegins in the halls of the world’s eighth-largest bank, where a restless financier felt the itch for something new.
It was early 2012. A typical day for Jeff Richards included going to work at the BNP Paribas outpost in Dallas, and then heading over to CrossFit. The intense exercise was his outlet, and what pushed him to switch to a paleo diet, for which he gave up dairy.
And then—perhaps not surprisingly—he hurt his back. He stopped going to the gym and he started eating dairy again. That’s when Richards started feeling sick a lot.
To read the rest of the story, please go to: Quartz
