This isn't the kind of commercial you see often: a grandmother berating her granddaughter for dressing "like a prostitute."
In another spot, Grandma tells her granddaughter that she's "going to hell" for living with a guy to whom she's not married.
Perhaps the real shocker is the marketer behind these ads: Kraft Foods. Today, the nation's biggest foodmaker begins airing the provocative ads for its Athenos products. The line is targeted at women in their 20s. Sales of Greek eats are off the charts, with Greek yogurt sales up 160% over the past year, to $589 million, Nielsen reports.
Even before the ad airs, the campaign — aimed at going viral — is raising eyebrows for its saucy language and stereotypes of Greek culture.
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