It's not exactly Pepsi vs. Coke, but there's another head-to-head battle going on for a spot in America's drinking cups.
Sacramento's Blue Diamond Growers is competing with the maker of Silk soy milk for dominance of the small but fast-growing almond milk market, whose sales totaled $105 million in 2010.
Each of the combatants is spending millions of dollars in advertising and promotions. If you buy one brand at the grocery store, the cashier is likely to hand you a coupon for the other.
To read the rest of the story, please go to: The Sacramento Bee