American Dairy Association North East 2024 Annual Report Available Online
April 15, 2025 | 2 min to read
The American Dairy Association North East released its 2024 annual report titled Dairy Checkoff – Evolving for the Future, emphasizing innovative programs to promote the nutritional value of milk and dairy to younger consumers, particularly millennial mothers. CEO John Chrisman highlighted the need for ongoing evolution in outreach efforts. The report covers various initiatives, including educational programs and promotions designed to meet diverse consumer needs while ensuring the effective use of checkoff investments.
SYRACUSE, N.Y. – American Dairy Association North East’s 2024 annual report – Dairy Checkoff – Evolving for the Future – is now available online here or can be found by clicking on “Annual Reports” under the “About Us” section of AmericanDairy.com.
“We often ask, ‘If not checkoff, then who?’ Who will do the work of promoting milk and dairy foods in schools, in retail and through marketing communications?” said ADA North East CEO John Chrisman. “It’s what we’re here for and we must keep evolving our programs and messages if we want to reach younger consumers and the millennial mom who have the most buying power.
“We constantly create new, innovative programs and campaigns to share the nutritional value of milk and to help consumers connect with those who are producing it every day.”
Read the report for more thoughts from Chrisman, as well as ADA North East President, Audrey Donahoe of Clayville, N.Y., and Pennsylvania Dairy Promotion Program Chair Lolly Lesher of Bernville, Pa.
“As dairy farmer leaders, we take great pride in what our staff is doing with our checkoff investment,” said Donahoe and Lesher. “We are focused on selling and moving more milk and dairy products, so we have to meet consumers’ needs.
“Checkoff’s promotion programs can’t be one size fits all because everyone at every stage of life can benefit form milk’s nutritional package.”
The comprehensive report also details the association’s programs related to retail, youth educational programs in schools, consumer education and media outreach, farmer advocacy, hunger relief collaborations, environmental partnerships, dairy ambassador and princess programs, and national partnerships.
Financial records are also included in the annual report to outline the income and expenses of dairy farmer checkoff investments.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 8,300 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.