Tastykake/Steelers Collaboration Marks Beginning Of Innovative Venture
Tastykakes sponsoring of the Pittsburgh Steelers hopes to extend the Tastykake tradition of reaching devoted consumers through breakthrough marketing initiatives. …
Bakery
Campaign Highlights High Fructose Corn Syrup & Sugar Are Nutritionally The Same
A new million dollar ad campaign has launched which focuses on the fact that high fructose corn syrup has been wrongly accused of contributing to obesity more than other sweeteners. …
Market For Products Enriched With Probiotics And Prebiotics Expands
Innovations in probiotic and prebiotic formulations allowing an increasing number of products to be enhanced with them, and an increasing consumer awareness of the relation between digestive health and immunity and with overall wellness has led Packaged Facts to project the market will exceed $22 billion in 2013, representing a compound annual growth rate of 12% between 2004 and 2013. …
