In 2018, 56% of grocery operators had a fully integrated omnichannel strategy in use for in-store, online, and digital channels. More than 30% were just getting started and 12% did not have plans.
IDDBA is excited to present, we too have integrated a more diverse delivery of What’s in Store, it will be available ONLINE, in January, for your convenience. Visit here to see our online flipbook version of What’s in Store 2019.
We’re leveraging platforms just as experts interviewed for What’s in Store 2019 suggest grocery retailers use tech platforms to offer
- How-to videos
- Social media posts focusing on building a meal using deli components
- In-store spotlights on local producers with tasting events, etc.
- Daily food demos videos
- Meal planning tools
- Mobile recipes
We know, at the core of every purchase there’s a need that, as consumers, either have, or think they have. Our mission is to discover consumer’s needs, to study them, and offer insights to help you better reach them. IDDBA examines the dairy, deli, and bakery industries to craft What’s in Store for convenience with valuable information and consumer insights.
What’s in Store 2019 explores hundreds of findings in the latest edition of the annual trends. Figures can be downloaded for presentation atWhat’s in Store Online, holding more than 150 downloadable graphs and tables. FULL BOOK AVAILABLE ONLINE IN JANUARY.
IDDBA members receive a free copy of What’s in Store as part of their membership. Additional copies may be purchased; the price per copy is $99 for members and $399 for nonmembers. To learn more and to purchase one or more copies, click here.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information contact IDDBA at 608-310-5000 or visit iddba.org.
