The Next Brand Extension for Sprinkles Cupcakes’ Will Arrive in 2025
December 9, 2024 | 1 min to read
Sprinkles Cupcakes is set to launch a line of beauty products in 2025, aimed at appealing to Millennial and Gen Z consumers. This initiative is part of the brand's strategy to evolve into a lifestyle brand and enhance its licensing program. According to President Justin Murakami, this expansion will enable collaborations with top partners, creating innovative experiences inspired by the brand's flavors and scents, and ultimately fostering joy and connection beyond the bakery.
Sprinkles Cupcakes beauty products have been announced by the brand as one of its upcoming releases for 2025 that are projected to help leverage its notoriety amongst Millennial and Gen Z consumers. The announcement comes as part of the brand’s commitment to shifting into a lifestyle brand that will enable other companies to benefit from its licensing program. This will no doubt see a range of beauty products inspired by the brand’s various flavors, scents and products to create new experiences for consumers to enjoy.
President and Chief Operation Officer Justin Murakami commented on the Sprinkles Cupcakes beauty products expansion saying, “Lifestyle is a high-potential space for Sprinkles, and this expanded licensing program will allow us to collaborate with best-in-class partners to deliver innovative products that resonate with our core millennial and Gen Z audiences. This move supports our vision of becoming a global lifestyle brand and highlights our ability to inspire joy and connection far beyond the bakery.”
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