In certain cities of Florida including Tampa and St. Petersburg, La Segunda Central Bakery is the place to go for Cuban bread, Cuban sandwiches, and café con leche. It has three retail locations, a major wholesale business, and has been increasing online sales.
La Segunda exemplifies what happens when an independent business becomes known for a certain specialty; in this case, Cuban bread.
And it also embodies a family business that has managed to carry on and thrive from one generation to the next. It was started in Yuba City in 1915 by Juan More, and then taken over by his sons Ricardo, Raymond and Anthony and is now run by Anthony’s son Copeland More, from the fourth generation to run it.
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