Strictly From Scratch

Phoenix-Based Wholesale Bakery Builds Upon Its 30-Plus-Year Legacy With Sweet New Offerings

PHOENIX — Strictly From Scratch, the Phoenix-based commercial bakery with a national wholesale reach, announces a fresh lineup of sweet pastry items launching in 2026. With a multitude of flavors and varieties, these new pastry options are ideal for breakfast, dessert and an array of special occasions.

“Part of the longevity and the fun of our business is trying out new products and evolving with the desires of our clients,” said Thomas DePaola, senior vice president of Strictly From Scratch. “We love working with new, trending ingredients and elevating classic flavors. We are thrilled to introduce these wholesale products that we hope will find a home in kitchens all over the country.”

New Products Include:

  • Croissant Danish Muffins—This all-new product can be created with almost any combination of fruit and cheese, such as Blueberry Cheese, Strawberry Cheese, Lemon Cheese, Cherry Cheese, Raspberry Cheese and more
  • Ube Cream Cheese Danish and Ube Cream Cheesecake Muffin—Featuring flavors of the popular Southeast Asian yam, imparting a sweet and nutty flavor with notes of vanilla that balance the cream cheese in both items
  • Carrot Cake Cinnamon Roll, which combines two classic sweets for an unforgettable new breakfast or dessert indulgence
  • Irish Cream Volcano Brownie—Made with Baileys Irish Cream, this brownie is rich, velvety and decadent
  • Lemon Raspberry Pastry Roll—This fresh and vibrant sweet pastry is perfect for brunch, afternoon tea or dessert
  • Strawberry Lemon Muffin—A taste of the season, these muffins are loaded with refreshing flavors for any occasion

Wholesale customers can contract Strictly From Scratch directly to order these products.

For more information about Strictly From Scratch, visit https://sfscratch.com/.

About Strictly From Scratch

Founded in 1995 by Rudy DePaola, Strictly From Scratch develops and distributes a wide range of high-quality bread and bakery products to major outlets. Known as the industry’s “go-to guys,” they continually test new products and recently launched a line of Hispanic bakery items under the same name. The company is proudly Kosher certified by the Orthodox Union, is a certified member of the American Institute of Baking and maintains top BRC audit scores. Each week, it produces between five and eight semi-truckloads of bakery goods, including a broad selection of breakfast items, desserts, breads and other bakery products. For more about Strictly From Scratch, visit https://sfscratch.com/.