Serving Retail and Wholesale Bakery Customers Without Chaos
February 10, 2026 | 1 min to read
Many bakeries don’t choose to become both retail and wholesale businesses—it just happens.
A café down the street asks if you can supply pastries. A local grocery wants your bread. An event planner wants consistent pricing for recurring orders. Before you know it, you’re juggling two very different sales models inside one bakery.
Selling to both retail and wholesale can be profitable but only if your systems can handle the complexity. Otherwise, the cracks show up fast.
Below are the most common challenges bakeries face when running both sides of the business, along with practical ways to solve them.
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