When developing new products, you’re constantly balancing to bring something to the market that is tasty as well as healthy. Luckily, there are some ingredients that bring both to the foods in your product range, whether it’s a bread loaf, cookie, cake or chocolate sweet. Extend your product portfolio by incorporating ‘power ingredients’ into your creations that make for tastier products with health benefits that consumers are looking for today.
Added ingredients for a better health
Consumers consider two routes on the quest for a healthier lifestyle: 60% of consumers prefer not to compromise on taste and consume less or smaller portions and 58% prefer healthier options in order to not compromise on consumptions or occasions. Adding ingredients that are perceived as healthy is a huge pull for people that opt for the second route, especially if they align with their personal nutritional needs. More than six in ten consumers appreciate bread, cakes and fine patisserie that help with their specific nutritional needs, such as gut health or extra protein or vitamins. So when you’re adding power ingredients, be sure to promote their specific health benefits as well.
Discover the power ingredients for bread, patisserie and chocolate around the world:
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