Biscuits are well-loved — and not only in the South. Ayeshah Abuelhiga, founder and CEO of frozen better-for-you biscuit company Mason Dixie Biscuits, is globalizing the gospel of better biscuits, most recently doubling the brand’s reach into 4,200 stores throughout the U.S.
Mason Dixie Biscuit Company sprung from an eponymous D.C.-based popup, market stall and drive-thru window before evolving into a standalone restaurant last year. The company started selling frozen biscuit dough in 2014, with Whole Foods taking it on for a regional launch in 2015.
The line is spreading: the brand will soon enter Whole Foods’ Southwest region with a new Savory Herb flavor next month. The biscuits are currently available in four varieties: buttermilk, cheddar, sweet potato, and sweet corn with an MSRP of $5.49-$6.99. Mason Dixie also has a hearty footprint in conventional, with existing distribution in Giant and Safeway, and more recent expansion into Jewel-Osco, Dierbergs, Ingles, Piggly Wiggly, Nugget Markets, Gelson’s, Kings and Balducci’s.
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