In a whirlwind of a convention, nearly 500 baking industry leaders participated in four jam-packed days of meetings, sessions, and networking events in Naples, FL from April 7-10, 2019. Here’s a quick look at what happened.
ExclusiveResearch
The bakery category continues to be a top driver of consumer grocery store trips, which is one of the findings from the exclusive report “Power of Bakery” which debuted at Convention. Produced in partnership with the Food Marketing Institute and sponsored by Corbion, ABA is certain this study is valuable to the baking and retail businesses.
The powerful customer segments of Millennials and Gen Y/Z have compelling perceptions of the bakery category. ABA unveiled the findings of the largest ever industry-wide consumer package goods survey done specifically in these generational brackets. Check it out.
To read the rest of the story, please go to: American Bakers Association
