LaRosa’s Famous Cannoli & Cookies Launches New Wholesale Website to Better Serve Nationwide Customers
June 12, 2025 | 2 min to read
LaRosa’s Wholesale Bakery, a renowned Italian bakery in Shrewsbury, NJ, has launched its newly redesigned wholesale website, www.larosaswholesalebakery.com. This site features a comprehensive Gallery Catalog of its premium cannoli, cookies, and biscotti, enabling both distributors and smaller customers to access products easily. Key benefits include FREE UPS shipping on wholesale orders and streamlined ordering. Owner Sal LaRosa emphasizes that the website enhances access to their quality products, reflecting a blend of modern convenience and generational tradition.
Shrewsbury, NJ – LaRosa’s Wholesale Bakery, a fifth-generation Italian bakery known for its premium cannoli, cookies, and biscotti, is excited to announce the launch of its newly redesigned wholesale website: www.larosaswholesalebakery.com.
The website’s new gallery serves multiple purposes. It provides customers with a comprehensive view of the full LaRosa product line and allows distributors to showcase additional LaRosa products to their own clients. For smaller customers who may not meet distributor minimums or who do not have access to a local distributor, the website also supports direct purchasing through our ecommerce platform. Additionally, it offers a convenient way for customers to sample products they are interested in before requesting them through their distributor in the future.
Website Features Include:
- A comprehensive Gallery Catalog showcasing all LaRosa products such as cannoli, cookies, and biscotti, and more with clear visuals
- Streamlined navigation and an efficient ordering system
- Easy access to product specs, case sizes, packaging, and shelf life
- FREE UPS shipping on all wholesale orders nationwide
- Quick registration and account setup for new wholesale customers
LaRosa’s has been producing and wholesaling its signature baked goods since 1983, but the bakery itself has been in the family since 1901—when Salvatore LaRosa began selling cannoli on the streets of Manhattan. Today, that same commitment to quality and tradition lives on through LaRosa’s handcrafted products and exceptional service.
“Our new website makes it easier for our wholesale partners to access the high-quality cannoli, cookies, and biscotti we’re known for—quickly and reliably,” said Sal LaRosa, owner of LaRosa’s Wholesale Bakery. “It’s a modern tool built on generations of tradition.”
LaRosa’s products are crafted using time-honored recipes and the finest ingredients, with all production adhering to HACCP and SQF-certified food safety standards.
To explore the catalog or register for a wholesale account, visit www.larosaswholesalebakery.com.