LOS ANGELES – La Brea Bakery, the nation's most preferred artisan bread brand, introduces Pain Noir Classic White Table Bread. Available at local Harris Teeter stores, this distinctive artisan bread, with its uniquely dark golden brown crust, pays homage to La Brea Bakery's deeply rooted origins in culinary craftsmanship.
Over 20 years ago, La Brea Bakery founder Chef Nancy Silverton began teaching herself the art of bread baking in order to provide bread like the crusty loaves familiar in Paris to her customers in Los Angeles. What was once meant for a single Los Angeles restaurant then sparked an artisan bread revolution across the U.S. When original La Brea Bakery storefront opened its doors on New Year's Day of 1989, it made such an impact in the culinary world that Silverton's colleagues honored her with the James Beard Award for Best Pastry Chef the following year. Today, La Brea Bakery's all-natural artisan loaves have built a brand synonymous with quality, craftsmanship, and authenticity.
"Sometimes shaking it up a bit is as simple as going back to your roots," says Sigalle Feig, director of brand development. "La Brea Bakery is built on 21 years of trusted artisan bread heritage. It's not that we don't love creating new recipes, but no other La Brea Bakery variety is as classically artisan as this bread. Besides, Pain Noir is Nancy's [Silverton] favorite bread."
Pain Noir is produced through a 48-hour natural leavening process that delivers exceptional flavor, texture and aroma. The thin, crisp, golden crust is a reflection of the classic La Brea Bakery loaf meant to enhance every meal occasion. Perfectly paired with cheese for a picnic, or simply served at the family dinner table, Pain Noir will make every summertime meal memorable.
Pain Noir Classic White Table Bread is available for a limited time only, through August. Harris Teeter has been a valued partner of La Brea Bakery for many years. In addition to Pain Noir, Harris Teeter stores carry a wide variety of La Brea Bakery's renowned artisan breads in the in-store bakery. Visit www.labreabakery.com for store locations and more information. To publish photos, please send requests to kbrucker@labreabakery.com.
Founded in 1989, La Brea Bakery, Inc. is the leading US producer of par-baked artisan breads distributed to foodservice and grocery retail businesses. The company maintains ownership of its original flagship storefront in Los Angeles, CA, in addition to a casual dining restaurant in Anaheim, CA. Recognized for its commitment to offering only high-quality and authentic culinary experiences to consumers, La Brea Bakery is continually ranked as the No. 1 artisan bread brand in the country. La Brea Bakery is owned by Aryzta, AG, a global leader in specialty bakery brands. For more information, visit www.labreabakery.com.
Source: La Brea Bakery, Inc.
