Kroger, Cincinnati Reds Create New Brand

Kroger Co. has teamed up with the Cincinnati Reds to create a new brand.

The Cincinnati-based supermarket operator is now selling a batch of ballpark-type food items under the Reds Home Team brand name. The products are all available in Kroger stores, and several will be sold at Great American Ball Park this season, too.

The products include 16.9-ounce bottles of water that will sell at Reds games for $1 less than last year, said Kroger spokeswoman Rachael Betzler. The sponsorship deal included knocking the price down to $4.50 a bottle in the stadium. Fans can also buy 32-packs of water at the stores and bring a bottle inside GABP.

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