‘I Cofounded uBreakiFix. Now I’m Using What I Learned in Tech to Scale Bagel Shops.’

This as-told-to essay is based on a conversation with Justin Wetherill, cofounder of uBreakiFix and now president of Jeff’s Bagel Run. The following has been edited for length and clarity.

I never expected to end up in the bagel business.

My career began with broken phones, not baked goods. In 2009, I shattered my own phone and tried to fix it — only to break it worse. That experience gave me a lightbulb moment: If someone like me, a self-proclaimed nerd, couldn’t fix his own phone, there had to be a market for repair.

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