‘I Cofounded uBreakiFix. Now I’m Using What I Learned in Tech to Scale Bagel Shops.’
August 14, 2025 | 1 min to read
In a surprising twist, Justin Wetherill, cofounder of uBreakiFix and now president of Jeff's Bagel Run, reflects on his unexpected journey from repairing broken phones to entering the bagel business. After a personal mishap with his own shattered phone in 2009, he realized there was a significant market for smartphone repairs, leading to his entrepreneurial ventures. His story emphasizes the power of chance experiences in shaping one’s career path.
This as-told-to essay is based on a conversation with Justin Wetherill, cofounder of uBreakiFix and now president of Jeff’s Bagel Run. The following has been edited for length and clarity.
I never expected to end up in the bagel business.
My career began with broken phones, not baked goods. In 2009, I shattered my own phone and tried to fix it — only to break it worse. That experience gave me a lightbulb moment: If someone like me, a self-proclaimed nerd, couldn’t fix his own phone, there had to be a market for repair.
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