Baking is always subject to changes in fashion and taste, so how does a busy bakery owner or manager keep up with it all?

One obvious answer is social media. But with everyone pushing their own particular brand, this can be a truly discordant experience.

I am going to suggest three, slightly more traditional, ways of keeping abreast of the trends you really need to know about. Plus, I’ll outline why looking closely at the trends within your own bakery can reveal even more.

My first suggestion is to read the baking trade magazines and check out their websites. I have been an avid reader of these publications for years. When it comes to true trends, it’s these guys that are always on the button first.

To read the rest of the story, please go to: Cybake