Gut Health: The New Frontier in Baked Goods
September 24, 2025 | 1 min to read
Not so long ago, gut health was a niche topic, something for yoghurts and supplements. But in 2025, it’s becoming mainstream, and baked goods are surprisingly taking center stage.
Why? Because the science is clear: our gut microbiome impacts far more than digestion. It plays a key role in our immunity, mental well-being, metabolism, and even our skin[1]. More and more consumers are becoming aware of this invisible ecosystem inside them… and are expecting their daily food to do more than just fill them up.
The bakery aisle is now becoming a space for smart, gut-friendly innovation.
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