Flowers Foods Declares Dividend

THOMASVILLE, Ga. — The board of directors of Flowers Foods (NYSE: FLO) today
announced a quarterly dividend of $.175 per share. This action renews the annual
dividend rate of $.70. The dividend is payable on March 16, 2010, to
shareholders of record on March 2, 2010.

Headquartered in Thomasville, Ga., Flowers Foods is one of the nation’s leading
producers and marketers of packaged bakery foods for retail and foodservice
customers. Among the company’s top brands are Nature’s Own, Whitewheat,
Cobblestone Mill, Blue Bird, and Mrs. Freshley’s. Flowers operates 40 bakeries
that are among the most efficient in the baking industry. Flowers Foods
produces, markets, and distributes fresh bakery products that are delivered to
customers daily through a direct-store-delivery system serving the Southeast,
Mid-Atlantic, and Southwest as well as select markets in California and Nevada.
The company also produces and distributes fresh snack cakes and frozen breads
and rolls nationally through warehouse distribution. For more information, visit
www.flowersfoods.com.

Statements contained in this press release that are not historical facts are
forward-looking statements. All forward-looking statements are subject to risks
and uncertainties that could cause actual results to differ from those
projected. Other factors that may cause actual results to differ from the
forward-looking statements contained in this release and that may affect the
company’s prospects in general include, but are not limited to, (a) competitive
conditions in the baked foods industry, including promotional and price
competition, (b) changes in consumer demand for our products, (c) the success of
productivity improvements and new product introductions, (d) a significant
reduction in business with any of our major customers including a reduction from
adverse developments in any of our customer’s business, (e) fluctuations in
commodity pricing, (f) our ability to fully integrate recent acquisitions into
our business, and (g) our ability to achieve cash flow from capital expenditures
and acquisitions and the availability of new acquisitions that build shareholder
value. In addition, our results may also be affected by general factors such as
economic and business conditions (including the baked foods markets), interest
and inflation rates and such other factors as are described in the company’s
filings with the Securities and Exchange Commission.

Source:

Flowers Foods