Flowers Foods Adding To Nature’s Own line

THOMASVILLE, GA. Flowers Foods Inc. this week introduced Natures Own Sandwich
Rounds. Available in 100% whole wheat and healthy multi-grain varieties, the
100-calorie Sandwich Rounds come in 8-count packages with a re-sealable zipper
to ensure freshness.

Our new Sandwich Rounds are perfectly portioned for those looking for an
alternative to traditional sandwich breads and rolls, said Brent Bradshaw,
brand manager for Flowers Foods. At only 100 calories per round, they make
healthy eating simple for calorie-conscious consumers and those who simply want
less bread with meals. Our extensive research indicates that in addition to
leaner sandwiches, consumers also are looking forward to the added ease of a
re-sealable package.

Flowers also announced the Feb. 1 scheduled launch of Natures Own Thin Sliced
Bagels. With a diameter of 4 inches, the Thin Sliced Bagels fit into a toaster
like a traditional bagel, but have 140 to 150 calories, significantly less than
standard bagels, Flowers said.

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