CupcakeStop is back from the dead. After a monthlong hiatus, during which the future of the two-year-old bakery remained in question, CupcakeStop has been revived by co-owner Richard Kallman. The company will resume selling cupcakes and other treats from two trucks on Wednesday and will also reopen its wholesale and retail bakery in Montclair, N.J.
Lev Ekster, a law student who founded CupcakeStop with one food truck in 2009, left the company last month to pursue other opportunities, which have not been disclosed, and all retail activity ceased.
“I'm now taking on a new role, running the day-to-day operations of the company,” said Mr. Kallman, who is an investor in the business as well as chief operating officer of book distributor Bookazine. His wife, Kineret, will also be involved with the 25-employee cupcake company, heading up the marketing division.
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