The new sweet spot for Atlanta’s food business is cupcakes.
Cupcakes have become a culinary rage, even showing up as bridal cakes and at baby showers.
Every bakery is now making cupcakes, says Marc Weinberg, principal at The Shopping Center Group LLC in Atlanta, who is scouting locations for California-based Sprinkles Cupcakes to enter the Atlanta market.
The business is also attracting local entrepreneurs and companies like Nashville, Tenn.-based Gigi’s Cupcakes.
The trend is really just getting started in Atlanta, Weinberg said, and he expects to see more stores.
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