Beloved Dessert Takes New Form With Dawn Churro Donut Mix and Ready-to-Finish Donuts
May 29, 2025 | 3 min to read
Dawn Foods is set to launch its new Dawn Exceptional® Churro Donut Mix and Dawn® Ready-to-Finish Churro Donuts on July 1, 2025, blending the classic churro with the donut format to appeal to modern consumers, particularly Gen Z and Hispanic audiences. These products provide a unique crispy and chewy texture while being easy to prepare, addressing the growing demand for innovative and versatile bakery items. Dawn continues its legacy of donut expertise, prioritizing flavor and ease of execution.
Our latest innovation blends nostalgic flavor with modern cravings—reimagining the classic churro in a fun, craveable format
JACKSON, MICH. – Dawn Foods, a global leader in bakery ingredients and innovation, will launch two exciting new products: Dawn Exceptional® Churro Donut Mix and Dawn® Ready-to-Finish Churro Donuts, both available across the United States beginning July 1, 2025.
Blending the crispy, chewy texture of a traditional churro with the beloved shape and versatility of a classic donut, Dawn Churro Donuts deliver a new experience in sweet indulgence. This latest innovation is designed to meet the evolving tastes of today’s consumers particularly Gen Z and Hispanic audiences who are drawn to nostalgic desserts reimagined in fun, craveable formats1.
“Churro Donuts are a standout example of how Dawn is taking cultural inspiration and transforming it into modern-day bakery success,” said Sarah Hickey, Vice President of Marketing, North America for Dawn Foods. “Our teams came together to create a product that brings both innovation and ease to our customers whether they want to bake on site or finish with speed.”
With a unique crispy-on-the-outside, chewy-on-the-inside texture, and sweet, cinnamon flavor these donuts offer a variety that works across all dayparts from breakfast to snack time to dessert. The Churro Donut Mix is freeze/thaw stable, boasts an extended shelf life, and is easy to use — just add water. Meanwhile, the frozen, Ready-to-Finish Churro Donuts make operations even simpler: just warm for a few minutes and finish as you like. A granulated cinnamon sugar mix is easy and delicious, perfect for busy bakery environments.
Why Churro Donuts Now?
Dawn’s proprietary donut assortment research highlights that consumers are craving more variety both in flavor and format. Churros rank in the 96th percentile for future growth potential and are already recognized and loved by 83% of consumers2. According to the Retail Bakers of America, sales of fried donuts are forecasted to grow 7% in 2025, signaling continued demand for delicious innovation.
A Legacy of Donut Innovation
With over 100 years of donut expertise, Dawn is the trusted partner for bakeries worldwide. From the company’s roots as a family-owned bakery to its current position as a global leader, Dawn continues to lead the industry in flavor development and product performance. Its commitment to innovation is driven by its cross-functional team of experts who work together to bring practical, on-trend solutions to life.
“Our ability to innovate stems from deep collaboration across our R&D, technical, and culinary teams,” said Roja Ergun, Vice President of R&D, North America for Dawn Foods. “The launch of our Churro Donut products shows how we’re listening to our customers and leveraging our expertise to help them meet the moment with standout offerings that are simple to execute and deliver big on flavor and texture.”
Featured at IDDBA
Visit Dawn at IDDBA 2025 Booth #5625 June 1-3 in New Orleans, LA to hear more about Dawn Churro Donut Mix and Ready-to-Finish Churro Donuts.
For more information about Dawn Churro Donut Mix and Ready-to-Finish Churro Donuts, visit here.
ABOUT DAWN FOOD PRODUCTS, INC.
Global bakery manufacturer and ingredients supplier Dawn Foods has established itself as the premier bakery service provider, inspiring bakery success every day. Committed to delighting its customers around the world, Dawn Foods delivers the partnership, insights, innovations, products, and bakery expertise that empowers them to achieve their aspirations. Headquartered in Jackson, Michigan, Dawn Foods partners with more than 50,000 artisanal and retail bakers, food service leaders and manufacturers located in more than 100 countries and has nearly 4,000 Team Members globally. Since 1920, Dawn Foods has been a trusted advisor to its customers, helping drive their business forward. For more information about the company, its products and culture, visit www.dawnfoods.com
Sources:
1. Datassential SNAP Report, September 2024
2. Datassential; Menucast™ 2024