Arnold & Oroweat Team With Chef Claire Robinson, Encourage Kitchen Creativity

HORSHAM, PA — The bakers of Arnold® and Oroweat® Sandwich Thins® rolls are teaming with Food Network Chef Claire Robinson, host of “5 Ingredient Fix,” to inspire creativity in the kitchen through the “Spin on Thin” recipe contest. Food lovers from coast to coast are invited to develop recipes — from the simple to the extravagant, the straightforward to the sublime — made with any flavor of Sandwich Thins® rolls. Starting on August 16, entrants can submit their original creations for a chance to win $2,000 cash and an all-expense paid trip to New York, one of Robinson’s favorite foodie cities.

Robinson encourages regular experimentation while cooking, and knows it can be challenging to develop new meal ideas regularly. “Spin on Thin” aims to promote imagination in the kitchen by providing five different themes as the starting points for recipe creation. “It’s tough to be the executive chef of your own home. But start with recipes you already know and love, and just put a ‘spin’ to it. Add an ingredient, swap out a new one,” said Robinson. “I find cooking inspiration by starting with just one ingredient, then building off that, and Sandwich Thins® rolls are a great jumping off point for home chefs. They provide an easy and delicious means of updating recipes to match contemporary tastes and dietary concerns, and we can’t wait to sample the creations this contest is bound to inspire.”

The “Spin on Thin” contest entry period, which lasts between August 16 and November 29, is broken up into five distinct periods that reflects Claire’s diverse culinary background. To enter, submit an original sandwich recipe, using Arnold and Oroweat Sandwich Thins® rolls, along with a photograph of the creation, based on the below themes:

•Theme 1: 8/16/10 – 9/6/10
Simply Delicious: straightforward, with no more than six ingredients
•Theme 2: 9/6/10 – 9/27/10
Fall Harvest: seasonally-based, and specifically corresponding to the fall
•Theme 3: 9/27/10 – 10/18/10
Unexpected Adventure: creative, surprising ingredient combinations
•Theme 4: 10/18/10 – 11/8/10
International Inspiration: global, with elements from any corner of the world
•Theme 5: 11/8/10 – 11/29/10
Spin on Thin: a healthy version of a classic, favorite recipe
A panel of qualified judges will select a single finalist per theme, each of whom will receive a cash prize of $1,000. Once all five entry periods have reached completion, the five finalists’ recipes will be featured on the contest website for public voting. Starting on December 13, the online community can vote to determine the grand prize winner to receive an additional $1,000, as well as an all-expense paid trip to New York City.

For more information on the “Spin on Thin” contest, including contest terms and official rules, please visit the competition site at http://www.facebook.com/sandwichthins.

About Arnold and Oroweat Sandwich Thins

Arnold and Oroweat Sandwich Thins® rolls are currently available in the East under the Arnold brand name, and in the West under the Oroweat brand name. They are available in five varieties, and each are just 100 calories, an excellent source of fiber and made with no high fructose corn syrup. Every flavor provides the goodness of whole grains, and per serving, the 100% Whole Wheat offers 19 grams, the Multi-Grain supplies 11 grams, Made with Whole Grain White contains 6 grams, Seedless Rye has 6 grams, and Honey Wheat includes 11 grams.

For more information on Arnold and Oroweat Sandwich Thins® rolls, please visit www.SandwichThins.com.

About Bimbo Bakeries USA

Bimbo Bakeries USA operates 35 bakeries in the United States and distributes top brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Francisco®, Freihofer’s®, Marinela®, Mrs Baird’s®, Oroweat®, Stroehmann®, Thomas’® and Tia Rosa®, through more than 7,000 routes. Bimbo Bakeries USA is headquartered in Horsham, PA, and is a wholly owned subsidiary of Mexico’s Grupo Bimbo, S.A.B. de C.V., one of the world’s largest baking companies with over 108,000 associates and operations in 18 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo Bakeries USA’s full line of products can be found at www.bimbobakeriesusa.com.

Source: Bimbo Bakeries USA