After 72% Growth the Past Year, Where Does Pistachio Go Now?

Pistachio was impossible to ignore this past year. Online popularity surged 72%, with particularly strong traction in the US, India, the UK, Canada and Turkey. The spark came from Dubai chocolate, followed by a flood of pistachio driven spin offs across bakery and confectionery.

Now, our data shows the growth is beginning to stabilize. The green nut is moving from viral hype to an established staple in baked goods and chocolate. And that means there’s still plenty of opportunity for new applications of this trendy ingredient.

Popular Pistachio Applications

Now that pistachio has moved beyond the Dubai hype, the most exciting growth is happening in specific formats. From chocolate to soft buns and creamy desserts, these are the applications where the green nut is building real momentum.

To learn more, please visit Taste Tomorrow by Puratos.