California Giant Berry Farms Has A New Brand Ambassador
October 17, 2013 | 2 min to read
Watsonville, CA – California Giant Berry Farms made a strong effort in 2013 to connect with food bloggers to extend their reach with consumers in the kitchen and it is paying off for the company with new supporters of their brand.
The company announced today that Brandie from www.spoonandsaucer.com was named the winner of a recent #freshbloggers Blogger Contest and named as a new ambassador for California Giant. The staff was truly blown away by Brandie’s passion for and promotion of “REAL FOOD” which was described perfectly by this blogger as:
“Real food” is what Spoon and Saucer is all about. Real food is something your great grandmother would recognize. Most of it doesn’t come in a box or bag, and it’s a lot easier to make than you think. Real food grows on trees, it once grazed in a field, its plucked from a vine, its fermented, its sliced open and served on a picnic table in the summertime, it comes in a vibrant rainbow of natural colors, its seasonal, and it has a name you can pronounce.
“Once we visited Brandie’s blog and read that description filled with passion, we knew we wanted to get to know her and explore ways we could work together and to share our story with her”, says Cindy Jewell, Director of Marketing at California Giant.
"I'm thrilled to be working with California Giant. Berries are so tasty; they should be their own food group. Seriously, they are a very regular ingredient in my own kitchen… when they aren't eaten first! Berries are the perfect Real Food for home cooks and busy families – they are portable, delicious, versatile, and packed with nutrition. Best of all, California Giant's philanthropy and environmental-friendly initiatives make me feel great about their products, and honored to be the Brand Ambassador.
I'm looking forward to lots of berry fun and showing people that ‘Real Food is easier than you think!’ in the months to come!" says Brandie, Spoon and Saucer.
“We could not be happier to have Brandie as an ambassador of our brand. She touches so many consumer’s lives every day as they look to her as a trusted resource for great recipes, tips and ideas to share with their own families”, adds Jewell. Brandie and her blog will be an “official” California Giant Brand Ambassador for the next several months creating new REAL FOOD-inspired content for her followers, and put her unique spin on her experiences with fresh berries.
Source: California Giant Berry Farms