DeltaTrak Announces New Corporate Brand & Visual Identity

Pleasaton, Calif. — DeltaTrak®, a leading innovator of cold chain management solutions today announced the roll out of its new corporate brand and visual identity. The company's new visual identity and improved web functionality includes new logos, website, colors, typeface, collateral and packaging all designed to reflect the company's core competencies in cold chain, food safety, life science and environment monitoring solutions.

"We are very excited about our fresh new look," said Frederick Wu, president and CEO of DeltaTrak."The new logo and colors have been modernized and our new website has been updated to provide our customers with a visually pleasing and easy-to-navigate experience that reflects the company's focus on providing comprehensive high-tech solutions for managing the cold chain."

The company's new look showcases DeltaTrak's core values of customer centric service and professional cost-effective solutions. The new brand also updates and distinguishes the company in the marketplace as a forward-looking innovative leader providing complete comprehensive cold chain solutions. The company's new logo feature's a new signature temperature data point icon giving it a more contemporary yet classic line. DeltaTrak's new brand and visual identity can be viewed live on the company's website and will also be featured at the upcoming Fresh Summit tradeshow in New Orleans October 19th and 20th.

About DeltaTrak®

DeltaTrak® is a leading innovator of cold chain management, environment monitoring and food safety solutions for the food, pharmaceutical, life sciences and chemical industries. Contact DeltaTrak by phone at 1-800-962-6776 or by email at marketing@deltatrak.com. Additional information can be found at www.deltatrak.com.

Source: DeltaTrak