Potandon Produce Announces ‘Pile On The Produce’ Retail Display Contest

Idaho Falls, ID – Potandon Produce L.L.C. presents Pile On The Produce, a retail display contest in which retailers are encouraged to build an attractive and memorable display using Klondike Brands™ potatoes along with complimentary fresh produce items to demonstrate healthy eating and drive overall produce sales.

This retail display contest will begin on August 19 and run through September 30, 2013, to coincide with kids going back to school.  Klondike Rose potatoes are the only fresh potato product to carry the Box Tops for Education logo. Potandon is proud to be helping schools across the nation with funding through this program. Retailers are encouraged to keep their display up for at least two weeks to engage consumers to purchase more produce items as they move from the grill, back into the kitchen to cook. Potandon will provide a point-of-sale kit with a variety of signage to aid retailers with their display. Retailers can order point-of-sale materials online from www.klondikebrands.com/point-of-sale-kit. 

Retail entries will be broken down by store size; 1 – 5 cash registers, 6 – 10 cash registers and over 10 cash registers.  There will be a first through third place winner in each of the categories.  First place pays $1,000, second place pays $750 and third place pays $500.

Displays must be entered online by October 4, 2013 at www.klondikebrands.com/display-entry.

A consumer sweepstakes will accompany the retail display contest engaging consumers to enter to win one Apple iPad2 per week starting September 1 and running through September 30. Consumers will be given a QR code to follow, or they can log onto the contest at www.klondikebrands.com/sweepstakes. There will also be links from our Facebook and Twitter sites that will allow consumers to enter the contest.

Potandon will also be running a national blogger contest to create healthy recipes using the above potato products along with other produce items.  These bloggers will be encouraging consumers into the stores and touting the health benefits of both potatoes and complimentary produce items.

About Potandon Produce L.L.C.

Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant® brand for fresh potatoes and onions, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer.  Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit www.potandon.com to learn more about Potandon, and go to Potandon’s consumer website, www.klondikebrands.com, to learn more about the company’s distinctive potato varieties.

Klondike Rose®, Klondike Goldust®, Klondike Express™, Klondike Gourmet®, Klondike Potatoes™ and Klondike Brands™ are trademarks of Sunrain Varieties LLC. Used under license by Potandon Produce L.L.C., under which similar delicious potato varieties will be marketed.

Green Giant® and related characters are trademarks of General Mills – used under license. ©2013 General Mills.

If you would like more information about this topic, or to schedule an interview, please contact Barbara Keckler at (208) 557-5131 or e-mail b.keckler@potandon.com.                                                    

Source: Potandon Produce L.L.C.