Beef Checkoff Returns To National Harbor Waterfront Annual Wine & Food Festival
April 17, 2013 | 2 min to read
The beef checkoff, via the Northeast Beef Promotion Initiative (NEBPI), returns to the shores of the Potomac River on May 4-5 for the 2013 National Harbor Wine and Food Festival.
Checkoff Executive Chef Dave Zino will be on the Viking Cooking Stage in the main festival tent at 2 p.m. Saturday to demonstrate how to bridge the gap between healthy recipes and flavorful dishes, without using the crutches of fat and sodium.
Back in the beef checkoff tent throughout the weekend, the NEBPI plans to distribute information about the nutritional value and versatility of lean beef, including recipes for healthier cooking; and Roseda Beef, a sustainable farm located just outside of Baltimore, Md., will be sampling tasting portions of their Black Angus beef.
Festival-goers will be challenged to test their Beef IQ at the tent through various games, including Pin the Cut on the Cow, to win coveted “I Love Beef” swag.
In addition, beef street teams, including several members of the National Beef Ambassador Program, will be on-site to accompany the program’s lively mascot, Miss Patty Melt, as she interacts with the crowd along the piers on the Potomac waterfront.
As in years past, the beef checkoff tent will be located on the raised platform just above “The Awakening” sculpture between the piers at National Harbor. Simply follow your nose to find the beef!
More information about the National Harbor Wine & Food Festival, including show info and tickets, can be found online at wineandfoodnh.com.
For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
Media Contact: Melissa Gold, Gold Standard PR for the NEBPI, Phone: 703.599.1643 mel@goldstandardpr.com
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program