New Organic Valley Campaign Features First TV Spot

Quarter-century-old farmers’ cooperative Organic Valley is using a television ad for the first time as part of a new campaign tag-lined “Bringing The Good.”

The campaign, the cooperative’s largest to date, centers on the premise that what a dairy cow eats is a critical factor in determining the ultimate quality of the products it produces.

The creative, from Minneapolis-based branding and advertising agency Solve, conveys the quality of Organic Valley’s organic milk and other dairy products by demonstrating the cooperative’s dedication to keeping its dairy cows in pastures where they eat rich, natural grasses.

The TV spot, dubbed “Mud Pie,” shows the young daughter of an Organic Valley farm family participating in the cooperative’s tradition by carefully growing grass from seeds, in a pie tin, to feed to her family’s cows.

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