Flower Council Of Holland To Slim Down, Once Again

The Flower Council of Holland is facing a severe reorganization once more, now that Floral Wholesalers Association VGB has reassessed its decision to co-finance the promotional organization.

The VGB’s withdrawal left only flower auction FloraHolland to finance the promotional organization for the Dutch floriculture sector. Its budget will decrease by roughly 40% as a result: from about 14.5 million euros to just 8 million. That has left the Flower Council in a state ‘resembling a vacuum’, the organization states on its website.

Management is left with little else to do but to draft another reorganization plan, which the Flower Council’s Board will be discussing today, January 11. A budget reduction of this size virtually guarantees that employees will have to be laid off, but specifics are not yet known: ‘clarity will be sought for staff in the short term’, the website statement reads.

To read the rest of the story, please go to: Florint