Lab-grown meat producers have already turned to big meat companies for funding. Now they could use the industry’s help in displacing regular meat on dinner plates.
According to Andrew Noyes, the head of communications for Just Inc., meat companies are discussing the possibility of helping cell-based meat producers with distribution and providing production facilities. Noyes’s San Francisco-based company already produces plant-based versions of foods such as mayonnaise, eggs and dressings, but is readying to sell its cultured meat — an area that’s only now preparing to open up to commercial sales.
A partnership between traditional meat companies and their would-be cell-based competitors would make sense: Consumers are buying increasingly larger quantities of products that are seen as more humane and environmentally friendly. Traditional meat producers could use a foothold in this fast-growing niche, while cell-based meat startups could use some assistance in ramping up operations.
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