Potandon Produce & Johnny’s Fine Foods Kick Off Their 2012 Midwest Johnny’s Be Good Road Tour

Idaho Falls, Idaho – Potandon Produce L.L.C. is proud to announce its participation with Johnny’s Fine Foods for the 2012 Johnny’s Be Good Road Tour. Potandon Produce and Johnny’s Fine Foods have teamed up to sample each company’s unique products and seasonings to thousands of consumers throughout the Midwest.

Utilizing a custom-built 1950’s style concession trailer, the two companies will be canvassing the Midwest offering samples of Klondike Brand potatoes prepared with several different Johnny’s seasonings, marinades and dressings. The one-of-a-kind concession vehicle will be an integral part of both companies’ marketing strategy for the next two years.  By taking the sampling trailer to regional fairs, local festivals, corporate and store sampling events throughout the United States, the partners expect to reach a large cross-section of the American public and introduce them to the Klondike Brands potatoes.

 “We believe that one of the best ways to spread the word about our delicious variety potatoes, Klondike Rose and Klondike Goldust, is to get people to try them,“  says Potandon’s Marketing Supervisor, Barbara Keckler. “Once consumers experience the quality and flavor of these potatoes, we know they will become customers for life. We feel the Klondike potatoes are perfectly complimented with Johnny’s Seasonings and are a great fit for this venture.“  Earlier this year the trailer toured California, Arizona and Utah with rave reviews from customers and consumers alike.  

The Midwest leg of the tour kicked off at the Truman Festival in Grandview, Missouri on May 4, 2012. The tour will make stops throughout the Midwest this summer. Future dates will be updated on www.facebook.com/KlondikeBrands.

About Potandon Produce L.L.C.

Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant® brand for fresh potatoes and onions, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer.  Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit www.potandon.com to learn more about Potandon and www.klondikebrands.com to learn more about the company’s distinctive potato varieties. For information about the Green Giant® Fresh program, visit www.greengiantfresh.com.

Green Giant, the Giant character and related words and designs are trademarks of General Mills – used under license. ©2012 General Mills

Klondike Rose, Klondike Goldust and related characters are trademarks of Sunrain Varieties LLC – used under license. ©2012 Sunrain Varieties LLC.

Source: Potandon Produce L.L.C.